The City of Chino celebrated its centennial in February 2010. They approached us to create a logo for the various fliers, banners, and posters that they’ll use throughout the year. Here you can see what we came up with.
We chose a circle as the basic shape because it’s versatile. This logo was used in many different places, and it was important to us that it was easy to use on various pieces, both portrait or landscape oriented.
Since we knew the basic shape that we wanted, we began thinking of different ways of approaching the design within that framework. We quickly came upon the idea of modeling it on the Euro.
The Euro is a beautiful coin – with a silver core and a gold rim. As you can see, we modified that a bit to work with the colors that the City wanted to use – scarlet, silver, and gold.
The silver inner ring of the logo features the classic “sunrise over the hills motif” that has been a part of the City’s logo for years.
From there it was just a matter of adding a ribbon, a bit of text, and some Photoshop work. Voila!